SWAP: For Better Health

The chip game has changed. It's time to SWAP the guilt for the crunch.

At SWAP, we believe you shouldn't have to choose between a satisfying snack and taking care of your health. That's why we invented a revolutionary way to create the perfect chip: We never fry, and we never bake. We simply pop them to airy, crispy perfection.

What this really means is that every bag delivers the bold, full-bodied flavors you crave—from the velvety richness of Creamy Cheese and the classic comfort of Cream 'n' Onion, to the intense spice of Peri Peri and the balanced kick of Hot 'n' Sweet Chilli—all while containing 60% less fat than typical fried chips.

We are redefining the snack aisle. Make the easy, smart choice. Make the SWAP.